Romika enjoys over 12 years of experience in the media and entertainment industry (films, series, TV, music & books) extending to arts and culture (exhibitions, festivals & residencies) as well as technology (Web3 – NFTs & Metaverse). 

In the media and entertainment industry, Romika has experience of working across the pyramid with independent producers, production houses, major studios and platforms as well as international co-productions. This varied experience across a range of partners has developed and strengthened holistic knowledge to produce bespoke legal strategies tailored to suit varying commercial needs and rights.

In entertainment transactional practice, she has advised leading production houses, distributors and studios on feature films, television productions, series on deal structuring and across all phases of content creation and production such as rights acquisition, financing, line production, marketing, publicity, distribution and foreign sales negotiations. She has negotiated and resolved complicated deals for procuring adaptation rights of various Indian and foreign language motion pictures, published books, and personality rights for productions across formats.

Apart from traditional structuring with studios and platforms, she has worked on film projects where independent producers and talent from various countries have joined hands, including under various bi-lateral international co-production treaties, and advised on all phases of such projects from getting the approval from the concerned ministry recognition as official co-production, to drafting, reviewing and negotiating all the agreements in relation to the projects, including co-production contracts, international sales agent and collection agent agreements.

In distribution and syndication, she has worked from the perspectives of the content owners, aggregators and eventual exploiters, that has given her an intricate understanding of not only the legal aspects of the rights involved but also the commercial understanding of the syndication opportunities through both studio and standalone, piecemeal distribution models. Apart from the conventional methods of syndication across theatrical, satellite, and over-the-top, she has also worked on distribution on Web3 platforms.

With multifaceted experience across Hindi, regional and international entertainment industries, and in representing the interests of talent, financiers, producers, distributors, studios and platforms across the value chain in the media and entertainment ecosystem, ranging from the highest grossers to indie, low-budget critically acclaimed projects, she brings the depth needed to tailor individual deals.