Under the Radar: A Comprehensive Analysis on the ASCI Guidelines for Influencer Advertising on Digital Media
Introduction We live in a world where our thumbs scroll height equivalent to that of Mount Everest each year! With the easy and inexpensive availability of the internet, advertisers have seen the inevitable escalation in the consumer engagement through social media marketing. In fact, the majority of the brands and advertisers are plunging into the […]
The New Landscape of Endorsements (Consumer Protection Act, 2019)
The Consumer Protection Act, 20191, propelled consumer protection law in India towards better protection of consumer rights2. Key highlights of the statute include extension to e-commerce platforms, establishments of regulatory authorities and penalties for those flouting consumer interests including endorsers, and with that ushering endorsements into a unique era. While numerous articles, publications and experts […]