An Overview of the Different Types of Insurances in the Film Industry
Insurance is a process whereby a certain sum is paid at regular intervals to protect oneself or one’s property in the event of an unlikely event. When you insure yourself or your property against any unlikely or unforeseen event, you aim at ascertaining the loss that the event might cause, and insurance provides you protection […]
Under the Radar: A Comprehensive Analysis on the ASCI Guidelines for Influencer Advertising on Digital Media
Introduction We live in a world where our thumbs scroll height equivalent to that of Mount Everest each year! With the easy and inexpensive availability of the internet, advertisers have seen the inevitable escalation in the consumer engagement through social media marketing. In fact, the majority of the brands and advertisers are plunging into the […]
The New Landscape of Endorsements (Consumer Protection Act, 2019)
The Consumer Protection Act, 20191, propelled consumer protection law in India towards better protection of consumer rights2. Key highlights of the statute include extension to e-commerce platforms, establishments of regulatory authorities and penalties for those flouting consumer interests including endorsers, and with that ushering endorsements into a unique era. While numerous articles, publications and experts […]